Depending on the purpose of your Web site – whether to support an off-line business, to sell your products on-line, to generate passive income from affiliate programs or other advertising, or simply to share your interest in a hobby or profession – your definition of “success” can include many different things.  However, there is one thing that any Web site or blog must have in order to be “successful,” and that is traffic.  Therefore, you must do all four key steps with a view to generating appropriate traffic.

So let’s look into each of these four steps in more detail.  What do I mean by each of them, and what should you do at each step?  Along the way, I’ll also get into more detail about what I mean by appropriate traffic.

Also bear in mind that this is a continually https://camround.com/  repeating process.  On the Web, you never reach a point where you just sit back and leave your Web site to stand on its own.  You must constantly review and adjust your appeal to your target market, the Web site content you are creating, how your site is monetized, and how you promote your site.

Selecting your Market

The first thing to think about is, who in the vast world of the Internet are you addressing?  To define the audience you want to reach, begin with your own interests and passions.  But it’s not enough to be interested, passionate, and knowledgeable about a subject.  If you are to have a successful Web site, you must determine whether enough other people are also interested, and whether their needs are being adequately addressed.  You will probably have to define a specialized niche within the broader market.

The best way to do all that is by conducting good keyword research.  Suppose, for example, you are an expert on caring for babies.  A little keyword research will reveal that although there are dozens of searches on the Web each day for the term “baby care,” there are over fourteen million Web sites matching that term.  Why would a typical Web surfer pick your site from among those fourteen million others?